On this episode of the Nuclear Chowder Marketing podcast I will share the method of online marketing I’ve been using, preaching and teaching for over 12 years now. It is road tested and battle ready. It will become a workhorse for those willing to put in the time and effort.

And yes, sorry… it will take time and effort.

There are no shortcuts

The truth about shortcuts is you have to put in the sweat equity to make them work. Especially as businesses and marketers become more sophisticated online.

The real answer is to follow a strategic process that is proven to work. Once it is implemented and working, it then, and only then, becomes a shortcut as everything you do to market your business becomes faster, easier and bears much more fruit.

I’ve tested every shortcut you can think of. Every trick, hack and so called secret.

Here’s what I’ve found: unless you know someone who can introduce you and warm you up to a big audience or you find a way to somehow cheat the system (which always comes at a price), the OMG Process is the only way for long term success online.

Just putting up a web site, posting nonsense on social media and even trying to pay for cold leads isn’t going to work without a smart process. And you will find every single successful strategy online follows these rules.

This can be complex

In my years of coaching and implementing this, I’ve taught it in many different ways. Although the process has always been the same, the way I teach it has evolved over the years.

In the past, I’ve taught workshops where it took hours for people to understand and grasp these concepts. So it can be pretty intense and involved. It is not easy to explain in an infographic or one simple blog post.

Today I am sharing the result of years of trying to distill this down in a simple and easy to follow way.

Use this as a guiding light

Print this infographic and hang it up somewhere you can see it. Then when you need to decide whether or not you should be doing or adding something into your marketing you will:

1: Know if you should even add it at all (Half of the marketing fails I see are because people chase tools, strategies or campaigns that they should not have.) And…

2: Know where in the process it fits. (The other half of the marketing fails I see is not because something was done that shouldn’t have been but that they implemented it at the wrong step of the process.)