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Welcome to Episode 25 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we got the 411 on all things search engine optimization with SEO experts Chris Burres and Charles Lewis of E-Webstyle. (Need to get caught up?)

Follower count, huh? Thought you'd be bigger.Today’s episode is all about numbers—specifically, those numbers that keep us content marketers up at night.

But first, I need your help on a pressing question. Hermione the Beagle has been our Intern here at Resonance since we brought her home as a tiny pup back in January. She’s been working hard on her housebreaking, and the boss has decided she’ll be up for a promotion soon. Here’s the question: What should Hermione’s new title be? Get the full scoop in today’s podcast and leave your suggestions in the Comments!

Give this week’s episode a listen to learn:

  • The many numbers a content marketer has to deal with: number of email subscribers, Facebook fans, Twitter followers, e-book downloads, and on and on
  • Why these numbers are so very hard for us to get away from
  • Three reasons why it’s so important to keep these numbers in perspective and not let ’em make you crazy
  • Tip of the Week: Try using micro-video—like Vine and Instagram’s new video capability—to distribute and promote your content.

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!