What’s the latest intel on how Google approaches SEO keywords in 2017, and how can we adapt? Join us for our interview with Brad Shorr of Straight North to get the 4-1-1.

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Welcome to Episode 240 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall I shared my latest hobby — learning to play the guitar — and 5 insights from my experience that have made me a better content marketer. (Need to get caught up?)

The State of SEO Keywords in 2017 with Brad Shorr of Straight North [Content Marketing Podcast 240]This week we’re delighted to welcome Brad Shorr of Straight North, who will share his insights on the state of SEO keywords in 2017.

Give today’s episode a listen to hear:

  • How to grab your copy of our complimentary audio and e-book B2B Content Marketing: From the Blog to the Bottom Line
  • Our latest News Feed segment:
    • YouTube just got a little more social
    • Facebook is testing the ability to go live from Facebook Camera, Stories, and live audio
    • Content Hit of the Week: The Lumen5 app lets you turn your blog posts into engaging video slideshows
  • Brad Shorr of Straight North joins us to share his insights on where we are with respect to SEO keywords in 2017
  • How to get started with a keyword strategy
  • Best tools for uncovering the best keywords to target
  • How to avoid Google’s “over-optimization” penalty
  • Tip of the Week: The one thing we must keep in mind when writing with SEO keywords

Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments.


Content Marketing CoachRemember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!

  • Find out how to connect and convert with content marketing.
  • Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
  • Get the secrets for turning followers into customers … and customers into evangelists.

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