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Welcome to Episode 41 of the Content Marketing Podcast!

How to Sell Your Boss on Content MarketingIf you joined us for last week’s podcast, you’ll recall we addressed a question I hear all the time: “Does content marketing all have to be online?” (Here’s a hint: No.) (Need to get caught up?)

Today we have a special podcast for our friends in Corporate America who are trying to get their bosses on board with content marketing.

Give this week’s episode a listen for:

  • A special milestone for the Content Marketing Podcast: 10,000 downloads!
  • A shoutout to Christopher Hensley of the Money Matters radio show, which airs here in Houston on KPFT and is also available as a podcast on iTunes and Stitcher
  • 13 tips for convincing your boss to add content marketing to your overall marketing strategy
  • Tip of the Week: No need to reinvent the wheel every time—find ways to repurpose your existing content

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!