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Welcome to Episode 183 of the Content Marketing Podcast!

Secrets to Powerhouse Audience Surveys [Content Marketing Podcast 183]If you joined us for last week’s podcast, you’ll recall we shared 5 handy tools for spying on your competitors.

Today we’re continuing our month-long focus on your midyear strategy review, and in Episode 183, I’m sharing the secrets to creating and executing powerhouse audience surveys.

Give today’s episode a listen to hear:

  • Our latest News Feed segment:
  • Why now is an ideal time to re-connect with your audience’s interests and preferences through a simple survey
  • The four phases to planning and executing a successful audience survey
  • What you need to know about writing survey questions, offering incentives, and evaluating the results
  • Tip of the Week: How to improve response rates by sending reminder emails.