“Reachpocalypse” — the cratering of organic reach on social networks — has many content marketers rekindling their romance with email. Let’s take a few minutes to sit down and get caught up with “the first social network.”

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Welcome to Episode 214 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we looked at the harsh reality of organic reach — or lack thereof — in 2017 and what we can do about it.

Why Our Romance with Email Is On Again in 2017 [Content Marketing Podcast 214]Today we’re looking at why many content marketers are rekindling the romance with email … and taking a few minutes to get caught up with where email is headed in 2017.

Give today’s episode a listen to hear:

  • How to grab your complimentary copy of our MP3 audio and e-book “5 Things You Must Know About Content Marketing
  • Our latest News Feed segment:
  • Was email really “the first social media network?”
  • How the social media “Reachpocalypse” has kindled a new wave of interest in email content
  • Insights from the Content Marketing Institute’s latest survey on the most effective content marketing tactics (hint: email ranked really, really well)
  • The latest best practices for earning opens and clicks with your email content
  • Tip of the Week: Don’t know which email practices work best for your audience? Ask them.