Why Our Romance with Email Is On Again in 2017 [Podcast]

“Reachpocalypse” — the cratering of organic reach on social networks — has many content marketers rekindling their romance with email. Let’s take a few minutes to sit down and get caught up with “the first social network.”

Listen Now:

Welcome to Episode 214 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we looked at the harsh reality of organic reach — or lack thereof — in 2017 and what we can do about it.

Today we’re looking at why many content marketers are rekindling the romance with email … and taking a few minutes to get caught up with where email is headed in 2017.

Give today’s episode a listen to hear:

• How to grab your complimentary copy of our MP3 audio and e-book “5 Things You Must Know About Content Marketing“
• Our latest News Feed segment:
  • YouTube expands mobile live streaming
  • LinkedIn adds option to disable comments on published articles
  • Content Hit of the Week: “5 Ways to Find Marketing Inspiration in Your Daily Life” by Mike Madden on the Marketo blog
• Was email really “the first social media network?”
• How the social media “Reachpocalypse” has kindled a new wave of interest in email content
• Insights from the Content Marketing Institute’s latest survey on the most effective content marketing tactics (hint: email ranked really, really well)
• The latest best practices for earning opens and clicks with your email content
• Tip of the Week: Don’t know which email practices work best for your audience? Ask them.