Strategies for rocking your internal content marketing strategy for the coming year.

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Welcome to Episode 196 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we took a look at the results from B2B Content Marketing: 2017 Benchmark, Budgets, and Trends — North America by the Content Marketing Institute and MarketingProfs.

How to Rock Your Internal Content Marketing Strategy [Content Marketing Podcast 196]Today we’re focusing on internal content marketing with some strategies to help you turn your company’s employees into brand ambassadors in 2017.

Give today’s episode a listen to hear:

  • We are barreling towards Episode 200!
  • How to download a free chapter from The Content Marketing Coach
  • Our latest News Feed segment:
    • Twitter adds Periscope link to web profiles
    • LinkedIn introduces B2B product and service reviews to the News Feed
    • Content Hit of the Week: “How to Measure Your Content Marketing” by Michele Linn over at the Content Marketing Institute
  • Why internal content marketing matters
  • How an employee of the Container Store once turned a client of mine into a true fan of the brand
  • Why marketing and human resources/employee relations need to work together on internal content marketing
  • How to build your internal content marketing strategy
  • Tip of the Week: Start thinking about how you can build a culture of content at all levels and across all departments of your company

Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program.