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Welcome to Episode 172 of the Content Marketing Podcast!

When Your Product Is Technical … And Your Audience IsnIf you joined us for last week’s podcast, you’ll recall we shared share some tips for creating content with your software developers.

Today we return to the topic of content marketing for technology brands when we share some tips for creating content for your non-technical audiences.

Give today’s episode a listen to hear:

  • Our latest News Feed segment:
  • Why software and other technology brands are increasingly called upon to speak to non-technical audiences
  • The No. 1 obstacle technology brands face in creating content for their non-technical audiences … and how to get past it
  • Four additional strategies for creating content that will turn non-techies into lifelong fans
  • Tip of the Week: Stressed out about all that content you need to create? When’s the last time you repurposed?