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Welcome to Episode 189 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we shared some insights from my new book, The Content Marketing Coach, on building your content marketing strategy.

Today we’re sharing more insights from the book — specifically, we’re helping you tackle the question “to outsource or not to outsource?”

Give today’s episode a listen to hear:

  • Time’s running out to score your MVP bonuses when you pre-order your very own copy of The Content Marketing Coach
  • Our latest News Feed segment:
  • Four reasons to consider outsourcing that most people never think of
  • Three common excuses that hold many organizations back from realizing the benefits of outsourcing
  • Five questions to ask in deciding whether outsourcing is right for you
  • Tip of the Week: Why now is the time to start thinking about your 2017 strategy

Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments.