This episode of SMACtalk started out discussing a claim co-host Daniel Newman made about the trends he’s been seeing lately with organic Facebook:

“Organic Facebook is now the office water cooler. Nothing more.”

As Daniel and co-host Brian Fanzo began to discuss the changing landscape of Facebook and all social media channels for that manner the discussion took an interesting turn invoking a wide range of emotions and comments from the live video audience that you can read about below. This episode might be a bit of a change of pace from the traditional SMACtalk discussions but the underlying foundation of this discussion can be translated across every aspect of your business today!

More of Daniel’s Statement here:

It has truly returned to its roots of being purely a place to BS and talk about politics, family, sports and news, but comparatively to the time that many people spend on it, it has almost no business value.

Here is an easy way to tell. If you share something on FB that is closely connected to your work, what kind of engagement do you get? Now, share an article about your kids or politics and see what happens. If I share an article about cloud, semiconductors or IoT, I get almost nothing. If I share a picture of my kids I get a day or two of endorphin rising notifications.

Over the past couple of months I’ve spent much less time here, but I’ve actually become a better customer to Facebook because instead of using it Organically, when I share business related things I put paid behind it so the content reaches a very targeted audience that could potentially consume what I’m trying to share/sell/spread. Furthermore, I’ve realized that the time I spent here and the “Influence” built here has no correlation to the work I do nor does it for many others. This has since been further proven as I’ve never been busier with client work when I was spending less time being distracted by a few interesting discussions and a littering of mind-numbing self-serving opining and a sprinkle of self-promotional content that makes me further understand why people don’t want to see such content from me. Also, studies have shown it takes 25 minutes to return to work following a distraction. As a partner in multiple businesses, I find this troubling to consider how those constantly being lured in by these distractions are able to produce at even a fraction of their potential. This maps to a conversation about the future of work and compensation that will have to wait for another day.