News flash to my Gen X and Boomer peeps: Millennials aren’t kids anymore. If they’re not part of your target audience, one day they will be, and here’s what you need to know about their social media habits in 2017.

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Welcome to Episode 212 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we talked about the latest phenomenon in the auto retail industry — Carvana — and why its sales model is a testimony to the power of content.

Today we’re looking at some of the latest research on Millennials and their changing social media habits in 2017 — and what it means for your own social media strategy.

Give today’s episode a listen to hear:

  • What Joe Pulizzi had to say about The Content Marketing Coach
  • See y’all at Content Marketing World 2017!
  • Our latest News Feed segment:
  • Why it’s time for Gen Xes and Boomers to stop ignoring Millennials
  • How Millennials’ use of Facebook, Instagram, Twitter, and Snapchat changed in 2016
  • How we can expect their usage to change in 2017
  • What the latest research means for your own social media strategy