What’s new in the world of digital media? Some publications are launching on new platforms to get their content in front of readers, while others are experimenting with social and mobile channels to improve reader engagement. And no one can figure out what’s going on with Twitter.
We cover it all on this week’s Hacks and Flacks, in our first monthly roundtable featuring March’s own Andrew Grzywacz and Paul Davenport, plus Hacks and Flacks alum Jim Young. We muse about the BBC’s use of Yik Yak to engage readers, the launch of Quartz’s new messaging-based mobile app and the increased decoupling of the news from native sites as publications turn to platforms like Facebook Instant Articles, Medium, Snapchat Discover and Google AMP.
We also cover Twitter’s algorithm update, Bill Simmons’ new media venture, and share our thoughts on how marketers and businesses can similarly experiment with digital media channels to reach their audience.
- Platforms are eating the internet (Matt Carroll via Medium)
- Is Messaging the Future of News? Quartz Thinks It Might Be (Fortune)
- How will Twitter’s new ‘relevancy over recency’ algorithm affect brands? (The Drum)
- Vox Hires Choire Sicha to Oversee Partnerships With Facebook, Snapchat (Wall Street Journal)
- Bill Simmons’ new digital venture, The Ringer, will launch in mid-March as an email newsletter (Nieman Lab)
- How BBC is using Yik Yak to talk to millennials (and get them to talk back) (DigiDay)