Listen Now:

Can’t access the player?

Subscribe on iTunes or Stitcher, or subscribe to the RSS feed

Welcome to Episode 39 of the Content Marketing Podcast!

Joe Pulizzi Talks If you joined us for last week’s podcast, you’ll recall that Todd Henry of The Accidental Creative joined us to chat about his latest book, Die Empty: Unleash Your Best Work Every Day. (Need to get caught up?)

Today we have another terrific author interview for you: Joe Pulizzi of the Content Marketing Institute is stopping by to tell us abou this new book, Epic Content Marketing.

Give this week’s episode a listen to get Joe’s take on:

  • Content Marketing World 2013, which just wrapped up in Cleveland
  • How he came to start using the term “content marketing” as far back as 2001
  • Why he devotes a chapter to 18 separate definitions of content marketing
  • Making the business case for content marketing to your VP or CEO
  • Why “return on objective,” or ROO, is a better measure of content marketing returns than ROI
  • Tip of the Week: Using the “When Your Fans Are Online” chart in the new Facebook Insights to optimize your posting schedule

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!