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Welcome to Episode 161 of the Content Marketing Podcast!

Jay Baer on If you joined us for last week’s podcast, you’ll recall that we talked about the five factors that could doom your B2B blog to failure.

This week, we’re delighted to welcome Jay Baer back to the Content Marketing Podcast to chat about his latest book, Hug Your Haters.

Give today’s episode a listen to hear:

  • Our latest News Feed segment:
  • Why we need to start hating on our haters and start hugging them
  • How to deal with the two basic types of negative feedback
  • How we can spin negative feedback into content marketing gold
  • Tip of the Week: Embracing negative feedback on our blog posts and other content