Sharing some key insights from the 2017 B2B Content Marketing Study conducted by the Content Marketing Institute and MarketingProfs

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Welcome to Episode 195 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall Jon Buscall shared timely insights on online marketing for educational organizations from his new ebook, The Essential Guide to Marketing a School Online.

Insights from the 2017 B2B Content Marketing Study [Content Marketing Podcast 195]Today we’re taking a look at the results from B2B Content Marketing: 2017 Benchmark, Budgets, and Trends — North America by the Content Marketing Institute and MarketingProfs.

Give today’s episode a listen to hear:

  • How to download a free chapter from The Content Marketing Coach
  • Our latest News Feed segment:
    • Twitter opens Moments creation to all users
    • Snapchat renames itself and offers its first hardware product called Spectacles
    • Content Hit of the Week: “Why Content Marketing Isn’t an Overnight Success” by Julia McCoy over at Search Engine Journal
  • Insights from the seventh annual survey of B2B content marketers by the Content Marketing Institute and MarketingProfs
  • 89 percent of B2B marketers use content marketing, and a majority of the “nonusers” plan to start
  • How many respondents have small — or even one-person — teams serving the entire organization (hint: a lot)
  • What kind of content marketing budgets we can expect to see in 2017
  • Tip of the Week: Beware the many myths around how Google handles duplicate content (read Patrick Knox’s article on Search Engine Land here)

Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments.