What’s in this episode?

This is a special one-to-one edition of the Speakeasy. Check out this 6-minute conversation with Erik Mintz, director of EventSpot from Constant Contact.

1. This week’s topic: The Event Promotion Timeline: How to Promote Your Event for Maximum Exposure and Attendance

It’s an event planners worst nightmare—no one shows up to your event!

So how do you make sure you get the most out of your promotional plans? What’s the best way to get the word out?

It’s best to think about your event promotions over a six week period leading up to your event.

2. Questions/topics we discuss:

  • How to create buzz and excitement (weeks six and five)
  • How to drive registrations and RSVPs (weeks four and three)
  • How to maximize attendance to your event weeks two and one)

When you’re done listening be sure to register for our upcoming webinar, Filling the Room: Simple Strategies for Maximizing Event Registration.

As always we love to hear your feedback so leave a comment and you can now subscribe to The Speakeasy Marketing Roundtable in iTunes! So be sure to do that.


Download: 32-How-to-Promote-Your-Event-for-Max.mp3

Listen to the show: Click here to listen to the file in your browser. (Right-click and “Save as” to download to your computer.)

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About the Speakeasy

Your marketing questions plus a room full of beer and marketing obsessed colleagues equals the best way to spend some time on a Friday!

Listen in as content manager, Dave Charest (that’s me!) moderates a marketing roundtable discussion with social media education developer, Azure Collier, social media specialist, Danielle Cormier, social media manager, Erica Ayotte, senior product marketing manager, Josh Mendelsohn, and social media specialist, Kristen Curtiss.

Ask your social media and marketing questions in the comments below and we’ll answer them in an upcoming episode! Or you can email your questions to: SocialTeam (at) ConstantContact (dot) com