How to launch a low-budget corporate podcast in under a week

Like many businesses, the March team is currently working from home in an effort to self-isolate amidst the coronavirus pandemic. The situation means that marketers across the world are now re-assessing their plans, pulling away from in-person events and searching instead for activities that can keep marketing moving even as their own staff are at home.

It’s an obvious opportunity for content marketing, and corporate podcasts could be a particularly strong channel for businesses that want to reach buyers remotely. The best part? You can easily have a low-budget corporate podcast up and running in under a week. You don’t need a big studio, and you can do everything from your own home.

Here’s what you need:

For this scenario, we’re assuming you’re launching a quick turnaround, short-run series that lasts for around 3 to 4 episodes. It could just be a new and unique avenue for you to communicate to your customers – something to break up the routine from constant webinars and blog posts. Of course, once the series is over, you’ll have an RSS feed and equipment you can use again in the future.

A microphone – The Blue Yeti and the Audio-Technica ATR2100x are our favorite low-budget USB microphones, and both offer great quality while plugging directly into your laptop. You can buy either one on Amazon and have them shipped quickly. If you’re really in a pinch and can’t get a USB microphone, you could use a pair of iPhone headphones, although the quality will not be great. Surprisingly, a gaming headset – the type you would use when playing Xbox or PlayStation – offers pretty good quality, and you might already have one sitting around the house.

Editing softwareAudacity is free and very user-friendly. Tons of professional podcasters rely on it. You also might already have access to other editing programs. Garage Band comes pre-installed on some Mac computers, and if your company pays for the Adobe Creative Suite, you can download Adobe Audition.

A hosting solution – There are many podcast hosting options. BuzzSprout, Simplecast and Anchor are all great for beginners. If I had to launch a show on very short notice, I would probably go with Anchor because it is fairly user-friendly, offers benefits like free music and artwork, and automatically distributes your show to every podcast publisher (i.e. Apple Podcasts, Google Podcasts, Spotify, Stitcher, etc.). You can even use Anchor to record via a smartphone or tablet, although I would only recommend doing this for single-host shows, as it’s not great with multiple guests. Oh, and it’s free.

Conferencing software – If you plan to have more than one person speaking on your show, you’ll need conferencing software. You probably already have this as part of your company’s IT software suite. Almost any one will do, but if it’s an option, we’d strongly recommend Zoom as the best web conferencing software for remote podcasting.

Something to talk about – When we consult corporate podcast clients, we generally do an entire storytelling workshop to help them conceive of an interesting and impactful concept for their show. If you’re trying to get something up in under a week, put your content marketing hat on and start brainstorming topic ideas the same way you would a blog. What information would be helpful or useful to your customers? Who in our network can we reach out to as guests?