Google’s research busts some of the most deeply held myths about B2B marketing; here’s what we content marketers can learn from their results.

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Welcome to Episode 220 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we looked at personas — specifically, the five “pillars” that encompass the data we need to build powerful persona profiles.

How Google Busted the Biggest Myths About B2B Marketing [Content Marketing Podcast 220]Today we look at research from Google that spells bad news for some of the most popular B2B marketing myths.

Give today’s episode a listen to hear:

  • Calling all Houston peeps: Who wants to join me at the MarTech Conference on May 25?
  • How to grab your copy of our complimentary audio and e-book “B2B Content Marketing: From the Blog to the Bottom Line
  • Our latest News Feed segment:
    • Facebook Live now available on desktop and laptop computers
    • Instagram now lets you save live video
    • Content Hit of the Week: Answer the Public, a terrific tool for researching popular search terms on any given keyword
  • Five big B2B marketing myths, and how they got busted in a Google research survey
  • Tip of the Week: Who is the audience for your B2B content marketing? The answer may be more complex than you think.

Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments.


Content Marketing CoachRemember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!

  • Find out how to connect and convert with content marketing.
  • Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
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