Why good writing is more important to content marketing than ever before, and seven characteristics of well-written content that can help us raise the bar.

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If you joined us for last week’s podcast, you’ll recall we turned our attention to “the big ‘A’” — authority — and shared seven ways you can boost your own.

Is Good Writing Making a Comeback? [Content Marketing Podcast 218]Today we’re looking at the renewed interest in good writing among brand publishers … and what “good writing” really looks like.

Give today’s episode a listen to hear:

  • Attending the Social Media for Health Care Marketing Conference in DC this month? I’ll be speaking there on Monday — let’s connect!
  • How to grab your copy of our complimentary e-book “Ninja Secrets of B2B Blogging
  • Our latest News Feed segment:
  • Four reasons why we’re seeing a renewed interest in good writing across the content marketing universe
  • Seven characteristics of good writing that can help you raise the bar for your team
  • Tip of the Week: The one resource that belongs on every writer’s bookshelf