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Welcome to Episode 69 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we continued our newest series, “How Fascinating Is Your Content?” based on Sally Hogshead’s groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Last week, we talked about how content marketers can leverage the fifth of the seven “fascination triggers”: Power. (Need to get caught up?

Today we’re continuing our deep dive into Fascinate by talking about how content marketers can access the sixth of the seven fascination triggers: Vice.

Give today’s episode a listen to hear:

  • Our latest “News Feed” segment:
    • Google Analytics is now reporting data from both web and mobile apps in a single report
    • LinkedIn allows uploading of photos from its mobile app
    • Content Hit of the Week: “Why Facebook’s Organic Traffic Drop is Good for Your Business by Travis Balinas on the OutboundEngine blog
  • Why the devil on your shoulder can be a marketer’s best friend
  • 4 “pillars” marketers can leverage to tap into the fascination trigger of Vice
  • Tips for leveraging the Vice trigger in your own content practices
  • Tip of the Week: Repurposing content on SlideShare

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!