Listen Now

Can’t access the player?

Subscribe on iTunes or Stitcher, or subscribe to the RSS feed

Welcome to Episode 63 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we had a terrific chat about becoming
a niche ninja
with one of the best niche marketers I know, Beth Buelow of The Introvert
. (Need to get caught up?

Last year we got some terrific feedback from our series based on Robert Cialdini’s seminal book Influence: The Psychology of Persuasion. Today I’m thrilled to announce our newest series, this one based on another insightful book: Sally Hogshead’s Fascinate: Your 7 Triggers to Persuasion and Captivation.

Give today’s episode a listen to hear:

  • Our latest “News Feed” segment:
  • How 4 years of research involving 100,000 subjects led to the principles covered in Fascinate
  • How you can take the “Fascination Advantage Test” and find out what your own “fascination triggers” are
  • Why we need to even concern ourselves with being fascinating
  • A quick overview of the seven Fascination Triggers
  • Tip of the Week: Try some A/B testing the next time you tweet out a piece of content.

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!