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Welcome to Episode 63 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we had a terrific chat about becoming
a niche ninja
with one of the best niche marketers I know, Beth Buelow of The Introvert
Entrepreneur
. (Need to get caught up?

Last year we got some terrific feedback from our series based on Robert Cialdini’s seminal book Influence: The Psychology of Persuasion. Today I’m thrilled to announce our newest series, this one based on another insightful book: Sally Hogshead’s Fascinate: Your 7 Triggers to Persuasion and Captivation.

Give today’s episode a listen to hear:

  • Our latest “News Feed” segment:
  • How 4 years of research involving 100,000 subjects led to the principles covered in Fascinate
  • How you can take the “Fascination Advantage Test” and find out what your own “fascination triggers” are
  • Why we need to even concern ourselves with being fascinating
  • A quick overview of the seven Fascination Triggers
  • Tip of the Week: Try some A/B testing the next time you tweet out a piece of content.

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!