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Content Marketing Podcast 051: Facebook Shenanigans, and Wrapping Up 2013Welcome to Episode 51 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we gave you 5 last-minute content gift ideas for the holidays … and since it is still the holiday season, there’s still time to send out a special surprise. (Need to get caught up?)

Today we’re wrapping up 2013 with a “two for the price of one” episode, covering Facebook’s latest algorithm update as well as ways to use holiday downtime to prepare for 2014.

Give this week’s episode a listen to learn:

  • Why the reach of your organic (i.e., unpaid) Facebook posts may be declining
  • How this is the latest step in Facebook’s slow evolution towards a “pay to play” model for Pages
  • How you can adapt to these changes over the short and long term
  • Tip of the Week: Conducting a 2013 wrapup meeting with your team

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!