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Welcome to Episode 47 of the Content Marketing Podcast!

Is your content this up-close and personal?If you joined us for last week’s podcast, you’ll recall we discussed using the DiSC profiling system to refine your audience personas and further customize your content. (Need to get caught up?)

Today we’re continuing the “get personal” theme: We’re talking about “the People Factor” and the tremendous impact it can have on the success of your content.

Give this week’s episode a listen to learn:

  • How two very similar Facebook posts yielded very different results because of one little difference
  • Why posts that are more personal tend to get much higher engagement rates
  • Three tactics for putting “the People Factor” to work for your organization
  • Tip of the Week: Mix up your approach to find out what delivers the best results for your business.

And in other news, two big shoutouts:

  • A big “welcome to the world of podcasting” to Joe Pulizzi and Robert Rose, who just launched a brand-new podcast, PNR (Pulizzi and Rose) with This Old Marketing. Get more details over at the CMI blog.
  • Congratulations to recent interviewee Gary Vaynerchuk on the release of his new book, Jab, Jab, Jab, Right Hook. Remember, we’re giving away 20 copies to listeners through November 30, so click on over and enter today!

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!