The content marketing world is changing and we must all adapt … even if that means giving up (or at least shifting) some deeply ingrained practices.

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Welcome to Episode 210 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we marked the first full work week after the holidays with some tips on starting the new year on the right foot.

Why I Cut My Blogging Schedule in Half [Content Marketing Podcast 210]As the world of content marketing evolves, we all need to adapt. Here’s how I’m adapting to one of the major developments in our world … and why it’s compelled me to cut my blogging schedule in half.

Give today’s episode a listen to hear:

  • What Joe Pulizzi had to say about The Content Marketing Coach
  • Our latest News Feed segment:
  • The “aha” moment in my annual pondering of recent major developments in the content marketing field
  • Why long-form content is becoming a must-have for every brand
  • How I’m adapting my blogging practices to make room for longer, meatier, more thoroughly researched posts
  • Tip of the Week: My favorite shortcut for creating long-form content