What Inspired This Episode?

Right now, the Quintain team is up in Boston at HubSpot’s annual INBOUND conference – but that doesn’t mean we don’t have a new episode of Creator’s Block for you.

This week, Jessie-Lee and I invited my friend and immensely talented photographer Allison Zaucha to talk to us about a very important topic that most marketers overlook – or at the very least take for granted: the use of visuals and photography in their marketing.

Even though we all have very different professional roles, we’ve all worked with businesses that are creating great content and telling compelling stories who completely fail, when it comes to leveraging visuals.

It’s a shame, too, considering how it’s an indisputable fact how much visuals matter in the world of marketing and sales.

So, grab a notebook, pull up a chair and listen as we unpack everything you need to be doing – or stop doing – when it comes to photography and visuals for your marketing and website projects.

Listen to this Episode:

So, What Did We Talk About?

  • Allison’s most recent show, book and project, Dreams That Could Be
  • Just how much does photography influence prospective buyers
  • What are the biggest sins we see businesses commit with photography and visuals
  • How the misuse of photography can cost a business lots of money (seriously)
  • Innovative ways to leverage social media to find new photographers
  • Should you invest in custom photography?
  • How do we make imagery decisions for our clients?
  • What are the most important things marketers should keep in mind when selecting their own images?
  • What should you look for in a professional photographer?