What Inspired This Episode?

As a content manager at an inbound marketing agency, one of the most common complaints I hear in some form or another is: “Blogging is hard!”

No matter how many times clients or colleagues agree with me about the mission critical importance of blogging to any inbound strategy, it’s still a task a good number of folks look upon with disdain. (That is, if they aren’t outright avoiding it all together.)

But I want to know why. Why does the idea of blogging cause such middle school-esque angst in some of the most savvy entrepreneurs, business owners and marketers around? So in this week’s episode, we sat aside our usual litany of tactics and tools, and got real with each other about why blogging is considered to be “so hard” – for ourselves and for our clients.

And before you say this isn’t an earth-shattering topic, ask yourself this: When was the last time you were brutally honest with yourself about why you don’t blog?

Listen to this Episode:

So, What Did We Talk About?

  • Jessie-Lee has a fresh new ‘do, and I talk about a new concept called the “shame brownie.”
  • What we’ve discussed internally as reasons why we (and you) sometimes avoid blogging.
  • The metrics behind why blogging serves as an inbound marketing engine for your website.
  • What topics should you be writing about?
  • What role should sales play in your blogging strategy?
  • Different ways to create and present content on your blog – you don’t have to write everything!
  • Calling “BS” on people who say they’re too busy to blog.
  • The best meal we’ve ever had on vacation.

Here’s What We Had to Say:


“Who said I was legit enough to be on the internet?”

“When I sit down to write a blog, it’s like pulling teeth sometimes. Like writing term papers in college.”

“Blogging is why inbound took off so quickly. Suddenly the little guy could outsmart the big guys with a simple strategy.”

“It doesn’t hurt to put yourself out there when you really feel strongly about something, just to see what happens.”

“What questions are people asking you? That’s what you should be blogging about.”


“Blogging is like exercising. You know it’s good for you. But you still don’t want to do it.”

“Don’t put so much pressure on yourself to be Hemingway right out of the gate, with your first draft.”

“There are times that I avoid blogging, because I’d rather be sitting on my couch, watching Netflix. There are plenty of other things I’d much rather be doing. And I will not lie about it.”

“If you blog, you will get 67 percent more leads than people who don’t. It’s that simple.”

“People aren’t just telling you to blog for your health. Blogging does bring real value to your business.”

Here Are the Resources We Talked About:

Get in Touch and Spread the Creator’s Block Love

What did you think of this episode? Is there another topic or question you want us to take on? Or do you just want to say hi? Reach out to us on Twitter at @CreatorsBlockHQ or using the hashtag #creatorsblockparty. You can also say hi to me at @liztypes and Jessie-Lee at @jhyphenl!

And don’t forget – whether you love us or hate us – we would really appreciate you reviewing our podcast on iTunes!

…until next week!