What Inspired This Episode?

We are back in our Saturday morning routine this week, and I don’t think either of us could be more happy about it.

But while I was away (sorry Liz!), Google announced a major algorithm change. You may remember the last major algorithm announcement Google made last spring. It fully confirmed everything we had been preaching about mobile-friendly websites. Marketers dubbed it “Mobilegeddon,” and the phrase really stuck. It stuck so much, that this latest announcement is following in its footsteps and is aptly named Mobilegeddon 2, except this time the focus is on pop-ups.

So, why should you care?

Google has only announced an algorithm change once before (the aforementioned instance last spring), so the fact that they just did it again is a huge deal that absolutely anyone with a website should be paying attention to. Google wants you to care about your users more. That’s the bottom line. Google primarily exists to get users the most relevant information they need, when they need it. In the last couple of years, this has meant more than just having the best content on the web, it’s shifted into also providing the best experience on the web.

In this episode, Liz and I break down this announcement from Google and really dig into why it matters. Since it does have such a heavy emphasis on user experience, we talk a lot about what works and what doesn’t in terms of website functionality. We also get into where Google (the grand master of the web) should simply butt out.

Listen to this Episode:

So, What Did We Talk About?

  • I’m back from HubSpot, with some fun insights about Growth-Driven Design… and more to come!
  • Google’s new announcement – “Mobilegeddon 2: This Time It’s Personal” – and what it means.
  • How is it related to the 2015 Mobilegeddon announcement, and why are they announcing them?
  • Is this the end of pop-ups and content marketing?
  • How do these announcements impact the conversation around the web user experience? And should be Google influencing that so heavily?
  • What are some of the website features/tactics we wish Google would penalize others for?
  • How are content offers evolving? And are eBooks dead?
  • Why is podcasting so effective?
  • …and of course, our lesson of the week and the secret question.

Here’s What We Had to Say:


“Stop trying to outsmart Google. It is a total waste of energy; it’s not going to happen. You’re not rich enough, and you’re not smart enough.”

“If you don’t have a mobile-friendly site, why are you still on the internet?”

“We have the ability to add so many things to our websites – the pop-ups, the slide-in calls-to-action and the live chat features… can Google step in and tell everyone to calm down?”

“Google is penalizing pop-ups that are too intrusive, they aren’t penalizing all pop-ups. Google is not saying that pop-ups need to die, they’re saying pop-ups need to tone it down a notch. They need to stop dancing on the table.”

“At the end of the day, the point [of your website] is to deliver a great experience to the user.”


“Google is setting some boundaries very publicly about not being a d*ck on the internet.”

“[Google has] been slowly shutting down people who try to game the system.”

“As a content creator, I really like this change and this continuing evolution to make people ‘less evil’ [on the internet].”

“Consumers are never going to go, ‘You know what? I’m going to give sales back the entire buyer’s journey.’ If anything, they’re just going to be clamoring for more content; they’re going to want to ingest more; they’re going to want to own more.”

“This idea that content is suddenly just going to go away is completely asinine.”

Here Are the Resources We Talked About:

Get in Touch and Spread the Creator’s Block Love

What did you think of this episode? Is there another topic or question you want us to take on? Or do you just want to say hi? Reach out to us on Twitter at @CreatorsBlockHQ or using the hashtag #creatorsblockparty. You can also say hi to me at @jhyphenl and Liz at @liztypes!

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…until next week!