Creators_Block_iTunes-01.pngWhat Inspired This Episode?

Both Jessie-Lee and I have “been around the block” here at Quintain – although her moreso than myself, by a few years. In that time, both of us have come to realize the importance of the relationships we establish and nurture with all of our clients. (Seriously, we love our clients.)

As we’ve discussed in the past, however, these relationships can be broken or don’t always work out. And in recent months, through conversations we’ve had with our own clients, we’ve come to realize that many of the “truths we hold to be self-evident” about agencies and clients also hold true for the majority of B2B relationships out there.

So this week, we laid it all out on the table for a candid discussion around why those partnerships sometimes do and do not work, as well as what agencies, agency clients and other stakeholders can do to prevent those often avoidable breakdowns that can happen in any business relationship.

Listen to this Episode:

So, What Did We Talk About?

  • The joyous welcoming of the month of October and pumpkin season.
  • What’s the difference between being a vendor and a partner?
  • Where have we seen relationships with clients go wrong?
  • What are the symptoms of a bad relationship?
  • What do businesses need to be able to do before they engage with an agency or partner?
  • What are the hallmarks of happy, healthy agency or business relationships?
  • What do agency wonks and creatives need to do to effectively nurture their end of the relationship?

Here’s What We Had to Say:


“There’s a reason why you’re not the CMO of your company. There’s a reason why you don’t have an internal marketing department. It’s because it’s not your strength; it’s not something you’re making a high enough of a priority.”

“One of the really cool things about working at an agency is that you end up working with people… from anywhere. Anywhere, geographically speaking or in terms of industry.”

“[If you work at an agency], you need to learn to say ‘no,” and understand where your boundaries are, in terms of what you can feasibly do.”

“I have gourd-based boundaries. Get on my level.”


“You can’t take a leap of faith with one foot still on the ground. You’ll fall flat on your face.”

“A business and an agency need to look at each other and say, ‘We’re working toward the same thing. In good faith, we’re going to give you all we’ve got, and you’re going to give us all that you’ve got. And we’re going to be working toward the goals we’ve talked about together.'”

“Like modern-day philosopher Ice Cube once said, ‘You can do it, put your back into it.'”

“There has to be a tremendous self-awareness. If you are a business who wants to engage with another firm or an agency, you have to be willing to acknowledge that you don’t know what you don’t know.”