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Welcome to Episode 171 of the Content Marketing Podcast!

Creating Content with Software Developers [Content Marketing Podcast 171]If you joined us for last week’s podcast, you’ll recall we shared a dirty little secret — yes, an ugly truth — about do-it-yourself content marketing.

Today we return to the topic of content marketing for technology brands when we share some tips for working with software developers.

Give today’s episode a listen to hear:

  • The Content Marketing Podcast is now live on Google Play Music!
  • Our latest News Feed segment:
  • Why we need to go to the source — the developers — if we’re going to create insanely good content for our software brands
  • Five tips for a successful collaboration with your friendly geeks from development
  • Tip of the Week: Giving your developers — and all your SMEs — a sense of ownership in the content they help you create