Episode 28 of Landscape Digital Show reveals how to create a content mission statement that gives the content marketing editorial calendar purpose.


Content Mission: Your Editorial Calendar Guide

Before creating any content you should ideally create your content marketing mission statement and editorial calendar.

But since most of us have been doing this for a while, the first step is to conduct a content audit to inventory your content and learn how to make it better.

That’s what did in Episode 27.

Now, let’s go deeper into creating the content marketing mission statement that gives the editorial calendar guidance and purpose.

First, for those unfamiliar with the term, let’s define content marketing.

Here’s a short and memorable definition:

Traditional marketing and advertising are telling the world you are a rock star. Content marketing is showing the world that you are one.

And here’s the official definition from the Content Marketing Institute:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable outcomes.

Just as your business mission gives your company purpose, your content mission does the same for your content.

It keeps you focused on creating relevant and valuable content for your target audience, to ultimately drive profitable actions.

Editorial Calendar Template

Following are the columns in my editorial calendar spreadsheet.

  • Topic Idea
  • Sample Headlines
  • Subject Category or Description
  • Content Type – video, image, etc.
  • Target Audience – buyers, recruits, media, etc.
  • Target Keywords
  • Stage of Buyers Journey
  • CTA – call to action
  • Outcomes
  • Links – content link to/from

Call to Action

Create your content marketing mission statement and use it to keep your editorial calendar on point.

It will describe your audience, the content you will deliver, and the outcomes the audience gets from it.