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Welcome to Episode 152 of the Content Marketing Podcast!

Content Marketing Podcast 152: Shelley Roth on Give to Grow: 9 Principles for Conscious Business, Social Media and LifeIf you joined us for last week’s podcast, you’ll recall that video expert Frank Danna shared his insights on leveraging the power of microcontent on Instagram, Vine and Twitter.

Today author Shelley Roth stops by to show us how conscious business practices can guide us to a richer, more fulfilling social media presence and business life. Join us to get gems of wisdom from her latest book, Give to Grow: 9 Principles for Conscious Business, Social Media and Life, and get your invitation to her virtual launch party on Friday, December 11.

Give today’s episode a listen to hear:

  • Our latest News Feed segment:
  • How businesses are flipping their perspective by focusing on people over profits — and growing along the way
  • How the meaning of “ROI” is evolving from “return on investment” to “return on influence”
  • How we can get off the hamster-wheel of productivity by focusing on presence
  • Tip of the Week: How my annual phone message to my friend Scotty can inspire a fresh approach to your content