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Welcome to Episode 145 of the Content Marketing Podcast!

Content Marketing Podcast 145: Joe Pulizzi on Content, Inc.If you joined us for last week’s podcast, you’ll recall we celebrated the five-year anniversary of Resonance by sharing the top five content marketing lessons that the last five years have taught me.

Today we’re delighted to welcome the one and only Joe Pulizzi, founder of the Content Marketing Institute, and to get the scoop on his latest book, Content, Inc.

Give today’s episode a listen to hear:

  • Our latest News Feed segment:
  • Joe Pulizzi shares gems of wisdom from his latest book, Content, Inc.:
    • Why most business plans get it backwards
    • The formula that brands like Copyblogger used to build a powerful brand by putting content first
    • What we can all learn from “The Chicken Whisperer
    • The six steps to the Content, Inc. go-to-market strategy
  • Tip of the Week: How to keep your axe sharp