Welcome to Episode 145 of the Content Marketing Podcast!
If you joined us for last week’s podcast, you’ll recall we celebrated the five-year anniversary of Resonance by sharing the top five content marketing lessons that the last five years have taught me.
Give today’s episode a listen to hear:
- Our latest News Feed segment:
- Joe Pulizzi shares gems of wisdom from his latest book, Content, Inc.:
- Why most business plans get it backwards
- The formula that brands like Copyblogger used to build a powerful brand by putting content first
- What we can all learn from “The Chicken Whisperer“
- The six steps to the Content, Inc. go-to-market strategy
- Tip of the Week: How to keep your axe sharp