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Welcome to Episode 155 of the Content Marketing Podcast!

Content Marketing Podcast 155: 2015 Year in Review and a Look Ahead to 2016If you joined us for last week’s podcast, you’ll recall that we took a break from our usual fare to take a look at the storytelling evolution of the Star Wars saga and its cautionary tale for us content marketers.

On this New Year’s Eve 2015, we look back at the biggest developments in the content marketing world from 2015 and look ahead at the year to come.

Give today’s episode a listen to hear:

  • Our latest News Feed segment:
  • Why 2015 was actually — dare I say — a quiet year for us content marketers in terms of major developments
  • The two big news stories that most impacted us in 2015
  • The ongoing developments that continue to affect our strategies as we look to a new year
  • Tip of the Week: I’ve got my word of the year for 2016 — what’s yours? Tweet it to me at @resonancecont with the hashtag #Wordfor2016.

Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program.