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Welcome to Episode 74 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we busted eight myths that might be holding you back from adding video to your content marketing bag of tricks. (Need to get caught up?)

For everyone who’s been asking about the new LinkedIn publishing platform, today’s Podcast Episode 074: Content Marketing on LinkedIn: An Interview with JD Gershbeinepisode is just for you. We’ll be chatting with JD Gershbein, “The LinkedIn Catalyst” and CEO of Owlish Communications, to enlighten us on how LinkedIn has evolved into a powerful content marketing platform and how we can put it to work in building on our own thought leadership.

Give today’s episode a listen to hear:

  • Our latest “News Feed” segment:
  • How engaging on LinkedIn taps into some of our deepest emotional and
    psychological drivers
  • How LinkedIn has evolved from an “online job fair” to a powerful content
    marketing platform in just a few years
  • How LinkedIn’s new publishing platform can fit into an existing content
    marketing strategy
  • Tip of the Week: Try using visuals to share content that you may otherwise share as text

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!