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Welcome to Episode 169 of the Content Marketing Podcast!

Content Marketing Best Practices for SaaS Brands [Content Marketing Podcast 169]If you joined us for last week’s podcast, you’ll recall we discussed account-based marketing, also known as ABM, and why this might be the future of B2B marketing.

Today’s episode is a response to a question I receive quite often: What are best practices in content marketing for software as a service (SaaS) brands?

Give today’s episode a listen to hear:

  • Our latest News Feed segment:
    • Twitter introduces image descriptions for visually impaired users
    • Instagram gradually rolling out longer videos
    • Content Hit of the Week: “Where is Twitter at in 2016?” podcast episode from my friend Jon Buscall of Moondog Marketing
  • Why software as a service (SaaS) brands need quality content marketing
  • Three content marketing best practices SaaS brands need to succeed
  • Tip of the Week: Why I’m taking a poetry class