The rise of Carvana, the latest phenomenon in the auto retail industry, speaks volumes about the power of content to disrupt long-standing approaches to the sales process.

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Welcome to Episode 211 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall I shared how I’m adapting to one of the major developments in the content marketing world … and why it’s compelled me to cut my blogging schedule in half.

Is Carvana the Ultimate Testimony to the Power of Content? [Content Marketing Podcast 211]Today we’re talking about the latest phenomenon in the auto retail industry — Carvana — and why its sales model is a testimony to the power of content.

Give today’s episode a listen to hear:

  • What Joe Pulizzi had to say about The Content Marketing Coach
  • Our latest News Feed segment:
  • How Carvana is disrupting the pre-owned auto retail industry with a sales process that bypasses the dealership model
  • Why this is the ultimate testimony to the power of content and rise of the content culture
  • What it means for us as content marketers
  • Tip of the Week: Why content marketers must embrace our mission as educators

Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments.

Content Marketing CoachRemember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!

  • Find out how to connect and convert with content marketing.
  • Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
  • Get the secrets for turning followers into customers … and customers into evangelists.