Is Carvana the Ultimate Testimony to the Power of Content? [Podcast]

The rise of Carvana, the latest phenomenon in the auto retail industry, speaks volumes about the power of content to disrupt long-standing approaches to the sales process.

Listen Now:

Welcome to Episode 211 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall I shared how I’m adapting to one of the major developments in the content marketing world … and why it’s compelled me to cut my blogging schedule in half.

Today we’re talking about the latest phenomenon in the auto retail industry — Carvana — and why its sales model is a testimony to the power of content.

Give today’s episode a listen to hear:

• What Joe Pulizzi had to say about The Content Marketing Coach
• Our latest News Feed segment:
  • Twitter now automatically loops short videos (6.5 seconds or shorter)
  • LinkedIn officially announces its new desktop layout, coming soon to all users (read LinkedIn’s original blog post here)
  • Content Hit of the Week: “New Email Marketing Trends for 2017” on the Ongage Blog
• How Carvana is disrupting the pre-owned auto retail industry with a sales process that bypasses the dealership model
• Why this is the ultimate testimony to the power of content and rise of the content culture
• What it means for us as content marketers
• Tip of the Week: Why content marketers must embrace our mission as educators

Please remember that this podcast is about you — your questions, your frustrations, your hopes and dreams for your content marketing program. So please take a moment to send me your feedback, questions, or comments.

---

Remember to snag your copy of The Content Marketing Coach: Everything You Need to Get in the Game … and WIN! — now available on Amazon!

• Find out how to connect and convert with content marketing.
• Learn to cut through the clutter with intelligent content that resonates with your specific target audience.
• Get the secrets for turning followers into customers … and customers into evangelists.