Twitter Facebook LinkedIn Flipboard 0 Podcasts are great, it seems like an undeniable and ubiquitous opinion. Whether you listen while you workout, on your commute, or simply as you carry on through the day, more and more people are streaming podcasts. Podcasts have also increasingly wedged their way into our content consumption plans. And, in an era where we have loads and loads of content force-fed to us all the time, it’s become even harder to discover the best podcasts or the right podcasts. Current Podcast Discovery Chances are you listen to a select group of podcasts and don’t often venture out or try something new. You also likely discovered these couple of podcasts in one of two ways: Found it on the top charts Your friend told you to listen While neither method is necessarily bad, they’re both limited. The top charts are self-perpetuating, especially when it comes to the small subset of listeners looking for something new. They’ll likely scroll the top charts, be intrigued by a podcast title, and listen. While this is great and the podcasts at the top of the charts are deserving of the notoriety, this creates a tough barrier to entry for newcomers without an existing large following. The second method, through word-of-mouth, is definitely preferred in my opinion. The only issue with it is it’s too sporadic and doesn’t happen nearly enough. My friends, people I communicate every day, just recently shared the podcasts they listen to in hopes of finding something new. Another problem with relying too heavily on word-of-mouth from your friends and coworkers is falling into a like-minded trap. You’re automatically drawn to people who have similar interests, viewpoints, and probably already listens to podcasts you already do to begin with. If you don’t already listen, their list of podcasts are probably a group you’ve heard of and “having been meaning to listen to once I have the time.” They’re rarely going to be new, never-heard-of-before podcasts that genuinely surprise you. This article originally appeared on Discover Pods as The Podcast Discoverability Problem. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?