Do you know why prospects purchase your products/services? I mean, do you really understand what’s behind their thinking, their feelings, the obstacles they have to overcome, the choices and trade-offs they make? Because most businesses have trouble aligning their sales cycle with their customers’ buying cycle, Marshal Cohen, author of the compelling new book Buy Me! set out to answer these critical questions in a succinct and practical way.

That’s why for BusinessCast #149, Robert and I sat down with Marshall Cohen, the Chief Industry Analyst from the NPD Group — one of North America’s leading market research and consumer marketing firms. In fact, Marshal has been featured in The Wall Street Journal, The New York Times, USA Today, Fortune and Time Magazine. He’s also been a guest on The Today Show, CNN and ABC World News.

For BusinessCast #149, Marshal gives real-life insights that will help you:

  • Understand the buying process of your current/future customers
  • Shift buyers’ attention from your competitors’ offerings to yours
  • Move buyers’ attention from features to value

Whether you’re focused on consumers or businesses, listen to BusinessCast #149 and you will gain valuable insights that will help you to re-tool your products/services so that you customers will indeed buy and you will beat out your competition!

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