Business Networking: The Art of Connecting, Learning and Helping

This is Episode 64 of This Old New Business weekly business podcast with Jeff Korhan.

Michael Goldberg has been teaching the art of business networking and referral marketing at Rutgers University for more than a decade. An amateur boxer, Goldberg uses boxing metaphors to get some of his points across in a memorable way.

Business Networking is All About the Connection

Business Networking: The Art of Connecting, Learning and HelpingMichael Goldberg notes that just as in boxing, more and better connections leads to success in business networking. Social media gives everyone the power to make numberless connections, but if there is no personal interaction and exchange of genuine value, successful outcomes are unlikely.

Goldberg says there are only five reasons for networking.

  1. Business development
  2. Learning something new
  3. Socializing
  4. Landing a job
  5. Solving a specific problem

He also offers a structure for presenting yourself in a way that makes you interesting, memorable and referable. PEEC™ (pronounced “peace”) stands for Profession, Expertise, Environments and Call to Action.

  1. Profession – Who you are, what you do, and for whom.
  2. Expertise – What you know. Your smarts and depth of knowledge.
  3. Environments – Your target audience.
  4. Call to Action – What you want to specifically achieve.

How this works in practice, as you probably know, takes some practice. To learn how a pro makes it sound easy, just listen to the audio.

Key Take-Aways

You can download a free PEEC™ worksheet and learn more about Michael Goldberg and his work as a professional speaker and advisor to financial services firms at KnockOutNetworking.com