If you aren’t building your personal brand on LinkedIn you are likely missing many opportunities. My guest today is THE expert at teaching sales leaders and business professionals how to build their personal brand on LinkedIn in ways that get almost immediate results. Viveka von Rosen is an internationally known LinkedIn speaker and author. She is known as the “LinkedIn Expert” and is the author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock!” As a contributing expert to LinkedIn’s official blog and their “Sophisticated Marketer’s Guide,” she is often called on to contribute to publications like Forbes, Money, Entrepreneur, Social Media Examiner, etc. She has taken the business knowledge she has perfected over the past 10+ years and transformed it into engaging and informational training, providing over 100K+ people the tools and strategies they need to succeed on LinkedIn.
LinkedIn is a powerful place to build your personal brand.
LinkedIn is the only social network dedicated strictly to business interactions. Clearly, if you don’t do a good job of branding yourself there you are missing the opportunity to not only put your best foot forward but also show your expertise to the very people you need to be noticed by. Viveka Von Rosen is on #SellingWithSocial to tell us why a well-crafted personal brand is especially powerful on LinkedIn and how you can begin taking the steps to ensure that you aren’t missing out on the leads, sales, and opportunities LinkedIn can provide to you and your company.
A common question: Do you build the company’s brand or your personal brand on LinkedIn?
It can be a bit confusing to determine if it’s more advantageous to build your personal brand on LinkedIn or to spend your time focusing on the company’s brand (because you’re an employee). The LinkedIn Expert, Viveka VonRosen says you need to do both. When you build your personal brand using LinkedIn you are positioning yourself as one of the company’s main assets – an expert in your particular area of focus. That builds a reputation for you AS an expert and respect for the company at the same time (after all, they were smart enough to hire you). Viveka has lots of tips for how you can build both brands at the same time so make sure you listen to this episode.
Sales Leaders need to be setting the example when it comes to personal branding on LinkedIn.
If you are leading a sales organization or department you need to make sure that you are setting the right example when it comes to how you utilize LinkedIn. From the way you set up your profile, to the content you share, to the kind of engagement you take on the platform, your team will only do what you do in most cases. That’s why as a leader, you have to lead. Viveka Von Rosen tells us what sales leaders can do to make the most of their leadership role when it comes to getting the entire sales team working effectively on LinkedIn, on this episode.
If you want to learn LinkedIn for personal branding, Viveka Von Rosen is the one to teach you.
Viveka Von Rosen is known and the LinkedIn Expert and for good reason. She’s been instrumental in teaching me some of the most important things about using LinkedIn effectively and I consider her a mentor. On this episode, she’s sharing a generous amount of her expertise with the #SellingWithSocial audience as well as unpacking some of the simple tips for LinkedIn success from her new book, “LinkedIn: 101 Ways To Rock!” I hope you’ll take the time to hear what she has to share. You won’t find a more knowledgeable person when it comes to how to leverage LinkedIn for your personal and company brands.
Outline of This Episode
- [1:26] My introduction of the great, the wonderful Viveka Von Rosen!
- [6:08] Viveka’s new book and what inspired her to write it.
- [8:22] Why personal branding is so important in our day.
- [11:17] Promoting the company brand AND your personal brand.
- [17:08] Why it’s important to leave a digital footprint.
- [21:28] Why Viveca’s book is unique on the topic of Personal Branding.
- [24:35] The 3 things Viveca wants readers to walk away with.
- [28:54] The things you need to STOP doing right now.
- [36:57] The typical results Viveka gets for her clients.
- [42:23] Viveka’s tips for sales and business leaders.
- [43:59] The best ways to connect with Viveka.
- BOOK: LinkedIn: 101 Ways To Rock Your Brand
- Connect with Viveka on Twitter
- On LinkedIn
- On YouTube