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Welcome to Episode 62 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we talked about ways to avoid “The Content Marketer’s Friend Zone”: that space where you’re so well known for your content that people fail to realize you’re actually in business. (Need to get caught up?)

A great content marketing program starts with finding, understanding, and Podcast Episode 062: Becoming a Niche Ninja: Interview with Beth Buelow of The Introvert Entrepreneurmost importantly, serving your niche … and few are doing that better than today’s interview guest, Beth Buelow of The Introvert Entrepreneur.

Give today’s episode a listen to hear:

  • Our latest “News Feed” segment:
    • Pinterest’s now unlimited “secret boards”
    • LinkedIn’s new, redesigned “People You May Know” page
    • Google’s redesigned Hangouts App for iPad and iPhone
    • Content Hit of the Week: “Guide to Facebook Reach: What Marketers Need to Know,” by Emeric Ernoult at Social Media Examiner
  • How Beth Buelow of The Introvert Entrepreneur grew her coaching practice into a booming business by discovering and focusing on her niche
  • Why your biggest fears about identifying and focusing on your niche may be unfounded
  • How launching a podcast and publishing two books have taken Beth to a new level of thought leadership
  • Tip of the Week: Remember “The Dalton Rule”: Be nice.

Please remember that this podcast is about you—your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!