personal branding strategy tips using social media

With the explosion of social, digital marketing platforms and technologies such as mobile live streaming even small businesses and individuals have the opportunity to become the media.

Becoming the media today does not require millions of dollars spent on advertising and fancy websites. Instead an individual person serving as an industry influencer or thought leader can launch a blog and integrated digital, social platform and quite quickly have brands eagerly wanting to engage with them. The brands want to tap into the power of their community, reach and voice because it is truly people who are becoming the media. You and me are the media.

Many brands and people struggle with how much of them personally do they incorporate into the communications, platform and media. Because they don’t know how to brand themselves, incorporate brand storytelling or properly engage their audience they wind up spamming and pushing people away versus drawing them closer to their brand.

The leaders who are rockin’ their personal and business brands online know how to balance content about themselves while always serving and making it about their audience. It truly requires both art and science.

Take a listen to episode 163rd of the Social Zoom Factor podcast to learn 7 tips to zoom your brand with the “You Factor!”

This episode is part of the “You Are the Media” series in which we are digging deep into how you can build an integrated social and digital platform that works when you are not working. A platform that helps you inspire, connect with and delight your audiences.

In this 25 minute podcast you will learn:

  • 7 Tips to zoom your brand with the you factor
  • Importance of personal branding
  • Why you must always put your audience first
  • Importance of brand storytelling
  • How to offer a unique perspective
  • Importance of taking risk and getting out of your own way
  • Incorporating different mediums such as audio, video and text
  • Importance of truly engaging your audience