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Welcome to Episode 182 of the Content Marketing Podcast!

5 Tools for Spying on Your Competitors [Content Marketing Podcast 182]If you joined us for last week’s podcast, you’ll recall we wrapped up our month-long focus on healthcare by talking about a key requirement for any healthcare content marketer: working with doctors.

Today we’re starting a new month focused on your midyear strategy review, and in Episode 182, I’m sharing 5 tools to help you get up to speed on what your competitors have been up to.

Give today’s episode a listen to hear:

  • Our latest News Feed segment:
  • Why now is the perfect time to dust off your 2016 strategy and review your progress toward your goals
  • Why it’s important to keep tabs on what our competitors have been up to
  • 5 tools to help you “spy” on what your competitors are doing in content marketing
  • Tip of the Week: As part of your midyear refresh, take a look at your team’s internal processes to see what’s working and what needs improvement.