rawpixel / Pixabay

One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth.

Think about this… When was the last time you handed your credit card to a logo? When is the last time a branded logo or corporate branded sign spoke back to you? How about called you? When was the last time that branded Twitter avatar called you back? When was the last time a robot served your food, or checked you out at the grocery store?

The truth is that brands, corporations, organizations, businesses big and small are made up of human beings. Human beings just like me and you. Human beings that breathe, eat, sleep, think, cry, laugh and communicate with one another.

Behind every branded corporate Twitter avatar, Facebook page, LinkedIn group and Instagram profile is a human being. Someone took the photo. Someone posted the photo. It was a human being who wrote the copy being tweeted or posted to Facebook.

Bottom line, human beings speak to, communicate with and buy from other human beings. Of course a brand is not a human. A logo is not a human. However, we can help make brands more human by empowering and bringing to the front the human beings within.