Twitter Facebook LinkedIn Flipboard 0 It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and “Facebook is free” mentality. Unfortunately many are unprepared, impatient and lack a cohesive marketing, business, content marketing and brand strategy, yet wonder why they see zero return on their investment. The truth is that the ability to achieve real business results using social media requires proper research, education, planning, an understanding of your audience and much more. You must know what your audience wants from you as well as how you can offer them unique value that helps them achieve their goals in life and/ or business. In this episode of the Social Zoom Factor podcast I share 5 reasons why marketers and business leaders fail and never see real results using social media. Do the opposite of these 5 things to increase your results and better achieve your business goals and objectives. Episode Highlights 5 Reasons why marketers fail using social media Why being unprepared and lacking an understanding of the social ecosystem impacts business result Why being impatient can be disastrous to your social media planning and execution The importance of understanding your customer The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community Twitter Tweet Facebook Share Email This article originally appeared on The Marketing Nut and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Hotbit Exchange Forced to Suspend Service As it’s Under Criminal InvestigationCameo CEO Steven Galanis Wallet Hacked – $231k Worth of NFTs StolenMastercard CFO sees Growth Opportunities in Crypto