I know that I am quite late to hop on the Podcast fan train. But I learned to appreciate the possibility to listen to valuable information while I actually do something totally different. Being a busy entrepreneur, I become more of a multitasker all the time. I have always had the feeling that I have to use the time I am given to the fullest.
And that is where all these amazing podcasts come in. They allow me to consume marketing information while I am busy with other work.
I end up listening to podcasts while I am cooking or while I am out on a long run training for a marathon. That is when a long podcast of a least one hour play time is best.
Or I am working on some social media images and listen to a podcast while I am moving little Icons and shapes around and playing with fonts and colors. That is when I rather fo for the short and sweet podcasts, listening to one marketing tip at a time.
But there are so many podcasts out there that it is sometimes a little tricky to find exactly the best podcast for a certain situation.
So here is my choice of the best marketing podcasts for every situation. Simply choose the ones that give you the best experience and match your listening habits.
This podcast is produced and published by my brother Jonathan so I might be slightly biassed.
Jonathan publishes three episodes per week. The podcast explains one marketing topic per episode in easy to understand words in just a couple of minutes. The aim is to make each episode shorter than 10 minutes and answer one marketing question per episode.
Check out the most recent episode “When marketing data isn’t helpful…”
with Eric Siu and Neil Patel
I am a huge fan of Neil Patel. He is one of the handfuls of marketers who I firmly believe knows exactly what he is doing – and is generously sharing his experience with his audience.
This is a short and sweet podcast. Most of the time they concentrate on answering a single marketing question in about 10 min.
This is a goto podcast if you have a question that needs answers: Simply check if they already covered the topic. I have not yet been disappointed and found some very thorough answers by simply listening to one episode on the right topic.
As all things Copyblogger this podcast is more on the content marketing side of topics. If you want to learn about content marketing, content creation, content distribution and all related things that will get you on the path to content marketing success: This is the right podcast for you.
Most episodes have a length of 20 – 25 minutes.
Unbounce is a service for building landing pages – fast. They are very focused on conversion optimization.
Their podcast is covering many topics around marketing including some tests and experiments they conduct for their own marketing.
The length of the episodes averages around 15 – 30 min.
I am a coffee addict – how could I possibly not try a podcast with this name.
Marketing over coffee tries to focus on marketing topics at the „Intersection with technology.“ This is an especially interesting niche for people who are not that over into tech but want to get a deeper understanding of the technology behind some of the more awesome marketing hacks.
Hosts are John Wall and Christopher Penn. Each episode is around 20 minutes long.
And if you have a question you desperately need the answer to, and that would be of interest to others, too: Send them your question, they may just cover it in one of their upcoming shows!
Pat Flynn has been something like a role model for many aspiring bloggers. He lives the dream of many of these bloggers: Earning a living with it.
He has been telling his audience about how he does it on his blog for some years now. In his weekly podcast, he gets even more real. Sometimes he has guest sometimes he does it all by himself. In his podcast he covers topics that interest most of us entrepreneurs, topics we all come across at one point in our journey.
One episode of this podcast usually is about 40 minutes long.
In reality, this is a weekly radio show. Each show is roughly one hour long. After each show, the recording is offered as a podcast for you to hear whenever you want to. (You can even find a video for each show on Youtube).
The show is run by Erin Sparks, Tom Brodbeck, and Douglass Karr. And often they have an expert guest on the show.
Topics of the show focus on all things marketing from Google Analytics and Branding to copywriting.
This podcast is run by Douglas Burdett of Artillery Marketing. In his show, Douglas talks to authors of marketing books about their own story and the books.
The show is around 50 min long and was named as one of the 10 Podcasts that will make you a better marketer by LinkedIn.
with Amy Porterfield
Amy is a top-notch social media marketer, and in her podcast, she shares a lot of tips and tricks. She has you covered for content marketing, social media marketing and building your business.
One episode can easily last for more than 40 minutes. Enjoy!
This is the podcast from Digital Marketer. IT is a weekly show hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). At the center of this podcast are strategies to generate leads and convert them to customers. Frequently they have expert guests on the show.
One show can easily last between 30 minutes and one hour.
A prominent topic in the past has been Facebook ads. Listen carefully – I am sure you will learn something new.
This podcast by Rick Mulready caught my attention because we never were overly into paid traffic ourselves. I firmly believe that thousands of entrepreneurs waste tons of money on paid traffic – because they never collected all the knowledge before they jumped right in.
So, if you want to pay your way to success, this is the podcast for you!
One episode is around 20 – 30 minutes long.
It is a weekly podcast that focuses on growth topics. They cover everything from content marketing and SEO to marketing ROI, tools and growth hacks. They have experts as guests on the show who give you insight into very specific marketing topics.
By Mark Schaefer and Tom Webster
They claim they have the most entertaining marketing podcast. While the show is entertaining, it is not for people in a hurry. There are jokes around for a while before the show gets down to the point.
If you are looking for entertainment while learning something about marketing, this show is great.
It is a weekly show covering social media topics, interviews with experts, experiments, and stories from the social media world. As everything from Buffer, it is well worth to take a look – or rather do a bit of listening.
15. Ask Gary Vee
My guess is you know who Gary Vaynerchuk is? He is one of the most entertaining and motivating entrepreneurs and speakers that I know. And that makes his podcast one of my favorite.
You may not get a straight answer to a marketing question with this podcast – but you will certainly get a ton of entertainment and entrepreneurial knowledge.
The show is on several days a week.
Ok, I admit this is not a marketing podcast. But building a business is always a mixture of many skills and entrepreneurship and entrepreneurial success will always be closely connected to marketing.
If you need a change of scenery (or rather topic) try John Lee Dumas and his EOFIRE show.
He usually has a guest on the show with whom he talks about business, their challenges in being an entrepreneur and business questions that need answers.
It is a daily show and each show is between 20 and 45 minutes long.
I wasn’t always a fan of podcasts. I like skimming content and select the parts I thoroughly concentrate on. I cannot do that with podcasts. However, I realized there are many boring tasks that I simply have to do – no matter how much I hate them. And these tasks become much easier to stand if I can listen to a podcast while doing them. Even on a long run on the treadmill, I can entertain myself by listening to one of my favorite shows!
An earlier version of this article was published on the Social Ms’ blog.