I realize that I’m a bit late to join the Podcast fan club.

However, I’ve come to value the chance to hear useful information while doing something completely different. As a busy entrepreneur, I find myself multitasking more than ever. I’ve always felt the need to make the most of the time I have.

And that is where all these amazing podcasts come in. They allow me to consume marketing information while I am busy with other work.

I end up listening to podcasts while I am cooking or while I am out on a long run training for a marathon. That is when a long podcast of a least one hour play time is best.

Or I am working on some social media images and listen to a podcast while I am moving little Icons and shapes around and playing with fonts and colors. That is when I rather fo for the short and sweet podcasts, listening to one marketing tip at a time.

But there are so many podcasts out there that it is sometimes a little tricky to find exactly the best podcast for a certain situation.

So here is my choice of the best marketing podcasts for every situation. Simply choose the ones that give you the best experience and match your listening habits.

Quick List of the Best Marketing Podcasts

  1. Marketing in Minutes: Short episodes (~10 mins), quick answers to marketing questions.
  2. Marketing School: Neil Patel and Eric Siu deliver practical advice in ~10-minute episodes.
  3. Copyblogger FM: Focused on content marketing with 20–25 minute episodes.
  4. Unbounce Call To Action Podcast: Covers conversion optimization and marketing experiments (15–30 mins).
  5. Marketing Over Coffee: Blends marketing and technology insights in 20-minute episodes.
  6. Smart Passive Income: Pat Flynn discusses entrepreneurial challenges (40 mins).
  7. The Edge of the Web: Weekly one-hour show on digital marketing and analytics.
  8. The Marketing Book Podcast: Features interviews with authors of marketing books (~50 mins).
  9. Online Marketing Made Easy: Amy Porterfield’s expert insights on social media and content marketing (~40 mins).
  10. Perpetual Traffic Podcast: Focuses on lead generation and Facebook Ads (30 mins to 1 hour).
  11. The Art of Paid Traffic: Learn strategies for paid traffic in 20–30-minute episodes.
  12. Growth Marketing Toolbox: Explores tools and growth hacks (~30 mins).
  13. The Marketing Companion Podcast: Entertaining marketing discussions with Mark Schaefer and Tom Webster.
  14. The Science of Social Media: Weekly show with Buffer, covering experiments and social media strategies.
  15. Ask Gary Vee: Entrepreneurial advice and motivation from Gary Vaynerchuk.
  16. Entrepreneur On Fire: Inspiring daily conversations with entrepreneurs (~20–45 mins).

1. Marketing in Minutes

This podcast is produced and published by my brother Jonathan so I might be slightly biassed.

Jonathan publishes three episodes per week. The podcast explains one marketing topic per episode in easy to understand words in just a couple of minutes. The aim is to make each episode shorter than 10 minutes and answer one marketing question per episode.

Check out the most recent episode “When marketing data isn’t helpful…”

2. Marketing School

with Eric Siu and Neil Patel

I am a huge fan of Neil Patel. He is one of the handful of marketers who I firmly believe knows exactly what he is doing – and is generously sharing his experience with his audience.

Marketing School is a short and sweet podcast. Most of the time they concentrate on answering a single marketing question in about 10 min.

This is a goto podcast if you have a question that needs answers: Simply check if they already covered the topic. I have not yet been disappointed and found some very thorough answers by simply listening to one episode on the right topic.

3. Copyblogger FM

As all things Copyblogger, this podcast is more on the content marketing side of topics. If you want to learn about content marketing, content creation, content distribution and all related things that will get you on the path to content marketing success: This is the right podcast for you.

Most episodes have a length of 20 – 25 minutes.

4. Unbounce Call To Action Podcast

Unbounce is a service for building landing pages – fast. They are very focused on conversion optimization.

Their podcast covers many topics around marketing including some tests and experiments they conduct for their own marketing.

The length of the episodes averages around 15 – 30 min.

5. Marketing Over Coffee

I am a coffee addict – how could I possibly not try a podcast with this name.

Marketing over coffee tries to focus on marketing topics at the „Intersection with technology.“ This is an especially interesting niche for people who are not that over into tech but want to get a deeper understanding of the technology behind some of the more awesome marketing hacks.

Hosts are John Wall and Christopher Penn. Each episode is around 20 minutes long.

And if you have a question you desperately need the answer to, and that would be of interest to others, too: Send them your question, they may just cover it in one of their upcoming shows!

6. Smart Passive Income

Pat Flynn has been something like a role model for many aspiring bloggers. He lives the dream of many of these bloggers: Earning a living with it.

He has been sharing how he does it on his blog for several years. In his weekly podcast, he gets even more personal. Sometimes he has guests, and other times he handles it solo.

In his podcast, he discusses topics that matter to many entrepreneurs, subjects we all face at some stage of our journey.

One episode of this podcast usually is about 40 minutes long.

7. The Edge of the Web

In reality, this is a weekly radio show. Each show is roughly one hour long. After each show, the recording is offered as a podcast for you to hear whenever you want to. (You can even find a video for each show on Youtube).

The show is run by Erin Sparks, Tom Brodbeck, and Douglass Karr. And often they have an expert guest on the show.

Topics of the show focus on all things marketing from Google Analytics and Branding to copywriting.

8. The Marketing Book Podcast

This podcast is run by Douglas Burdett of Artillery Marketing. In his show, Douglas talks to authors of marketing books about their own story and the books.

The show is around 50 min long and was named as one of the 10 Podcasts that will make you a better marketer by LinkedIn.

9. Online Marketing Made Easy

with Amy Porterfield

Amy is a top-notch social media marketer, and in her podcast, she shares a lot of tips and tricks. She has you covered for content marketing, social media marketing and building your business.

One episode can easily last for more than 40 minutes. Enjoy Online Marketing Made Easy!

10. Perpetual Traffic podcast

This is the podcast from Digital Marketer. IT is a weekly show hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). At the center of this podcast are strategies to generate leads and convert them to customers. They frequently have expert guests on the show.

One show can easily last between 30 minutes and one hour.

A prominent topic in the past has been Facebook ads. Listen carefully – I am sure you will learn something new.

11. The Art of Paid Traffic

This podcast by Rick Mulready caught my attention because we never were overly into paid traffic ourselves. I firmly believe that thousands of entrepreneurs waste tons of money on paid traffic – because they never collected all the knowledge before they jumped right in.

So, if you want to pay your way to success, this is the podcast for you!

One episode is around 20 – 30 minutes long.

12. Growth Marketing Toolbox

It is a weekly podcast that focuses on growth topics. They cover everything from content marketing and SEO to marketing ROI, tools and growth hacks. They have experts as guests on the show who give you insight into very specific marketing topics. Definitely give Growth Marketing Toolbox a quick listen.

13. The Marketing Companion Podcast

By Mark Schaefer and Tom Webster

They claim they have the most entertaining marketing podcast – The Marketing Companion Podcast. While the show is entertaining, it is not for people in a hurry. There are jokes around for a while before the show gets down to the point.

If you are looking for entertainment while learning something about marketing, this show is great.

14. The Science of Social Media

by Buffer

It is a weekly show covering social media topics, interviews with experts, experiments, and stories from the social media world. As with everything from Buffer, their podcast is well worth taking a look – or rather doing a bit of listening.

15. Ask Gary Vee

My guess is you know who Gary Vaynerchuk is? He is one of the most entertaining and motivating entrepreneurs and speakers that I know. And that makes his podcast “Ask Gary Vee” one of my favorite.

You may not get a straight answer to a marketing question with this podcast – but you will certainly get a ton of entertainment and entrepreneurial knowledge.

The show is on several days a week.

16. Entrepreneur On Fire

Ok, I admit, Entrepreneur On Fire is not a marketing podcast per se. But building a business is always a mixture of many skills and entrepreneurship and entrepreneurial success will always be closely connected to marketing.

If you need a change of scenery (or rather topic) try John Lee Dumas and his EOFIRE show.

He usually has a guest on the show with whom he talks about business, their challenges in being an entrepreneur and business questions that need answers.

It is a daily show and each show is between 20 and 45 minutes long.

Final Words

I wasn’t always a fan of podcasts. I like skimming content and select the parts I thoroughly concentrate on.

I cannot do that with podcasts. However, I realized there are many boring tasks that I simply have to do – no matter how much I hate them. And these tasks become much easier to stand if I can listen to a podcast while doing them.

Even on a long run on the treadmill, I can entertain myself by listening to one of my favorite shows!

An earlier version of this article was published on the Social Ms’ blog.