Give your subscribers a specific reason to tune in.

Q. How can you best market your podcast in a way that makes it stand out from so many others on the web?

1. Start by Establishing a Clear Story or Niche

The best podcasts have a clear niche and area of focus. Bring on special guests in this field, then have them help promote your podcast to gain followers that have an interest in this particular area. Having a clear niche makes your content focus dependable to your audience, which helps build a following. – Andy Karuza, FenSens


2. Do a Live Recording

Anyone can produce a podcast. But organizing a live recording of your show, complete with a few popular guests, in front of a live audience, demonstrates a side of you that most maybe don’t get to see. It allows you to get face time with your listeners, and expand your crowd size. I also suggest doing a Q&A with your audience, as it can help dictate where your podcast will go, moving forward. – Renato Libric, Bouxtie Inc


3. Offer Something Unique

The most successful podcast in the last couple years was Serial. Why? Because the podcast did something no other podcast had ever done before: one story told week by week. There needs to be something unique behind a podcast in order to market it well. It’s not enough to launch a leadership or marketing podcast. Think about the unique angle you can take with a podcast, and carve out your space. – Brett Farmiloe, Markitors


4. Make Your Podcast Available on Multiple Platforms

Instead of just targeting the common platforms like iTunes, make it available everywhere, like SoundCloud, or YouTube. This allows you to leverage the power of other ecosystems and get you listeners that you otherwise wouldn’t get. – Syed Balkhi, OptinMonster


5. Put Clips on Instagram and Snapchat

I’ve gotten more attention from marketing on these social media sites because there are more people on both of these platforms looking at videos and consuming visual content. I have added a link there so they can easily go watch the entire podcast from there. – John Rampton, Due


6. Buy Targeted Ad Space on Social Media Sites

It’s worth the investment to buy targeted ad space on Facebook and other social media sites. It gets you in front of more people this way, and is directed at people that will be most interested in podcasts. – Drew Hendricks, Buttercup


7. Use Your Podcast as Source Material to Expand on in Other Forms

Use your podcast as your source material and create additional content on the subject of the interview. You can further establish yourself as a thought leader on the topic by repurposing and expanding on your podcast content through additional posts on your own blog, guest posts on other blogs relevant to your audience, email drip campaigns and e-books. – Jared Brown, Hubstaff Talent


8. Make It Easy for People to Consume Your Content in the Format They Prefer

Make your podcast content into different formats. Write out the podcast transcript for a blog content (which is also helpful for SEO), create an infographic of any interesting take ways, draw a cartoon or comic that is relevant, or, if the podcast was originally shot it as a video, upload the video to Youtube and other sites. Make it easy for people to consume your content in the format they prefer. – Adelyn Zhou, TOPBOTS


9. Invest in Overcast Advertising

Overcast is my favorite podcast application on iOS. Its developer, Marco Arment, former CTO of Tumblr and creator of Instapaper, recently introduced advertising into his application. Podcasters can buy advertising according to their podcast’s niche, which is a great way to reach a targeted podcast-listening audience. – Vik Patel, Future Hosting


10. Cross-Promote Across Your Owned Media Channels

Tie it in with your other marketing efforts. For instance, you could say something like, “do you want to find out what decision we came to after we finished this discussion? Go to our blog.” By cross-promoting your owned media channels, you can make it fun and engaging for your audience. – Erik Bullen, MageMail


11. Create More Than 25 Episodes

Just keep going. Good content will rise to the surface. Sometimes it can take 100 or even 200 episodes for people to notice, but if you have the determination to keep going, you will succeed. – Thomas Smale, FE International