The top 50 most popular keywords for fall topics on Pinterest

One of the biggest goals for brands, businesses, marketers and bloggers is trying to grow their number of Pinterest followers and get more repins.

Pinterest users typically use the search engine within Pinterest to type in keywords when looking for things they want to create, do, plan and so forth.

With the fall season starting next week it’s time to get serious with fall or autumn related keywords because women are plan with the most popular trends on Pinterest in mind.

And they plan early! For example, now for Halloween there are more than 176 million Halloween Pins and more than 45 million Halloween boards on Pinterest. According to Pinterest pinners start searching for Halloween related topics in early August. This is consistent with RJ metrics who also state that women start pinning the holiday themes as early as August!

The Top 50 Most Popular Keywords for Fall Topics on Pinterest (To Get You More Followers & Repins)

In addition; 67% go on Pinterest to keep up with the latest trends. With that kind of massive traffic; enterprises, bloggers, marketers and business owners would profit if they could find ways to leverage seasonal and trending boards in their pursuit of more followers.

Halloween is so popular that the total amount that people spent on Halloween in 2013 was $6.9 billion! WOW!  Did you know that?


If you want your pins to get found on the Pinterest search engine and the Guided Search tool you’re going to have to be very strategic about how you implement keywords. In addition, those keywords have to be included in the following areas to increase your chances of getting found. They are:

  • board titles
  • board descriptions
  • pin descriptions

Board Title Names

The key to a successful Pinterest board title is not trying to be too clever. Save your creativity for the images themselves. For example: if you have a board of cheesecake recipes, don’t name it “My Cheesy Creations.” Ask yourself, is someone going to type in the words cheesy creations into the search tool when looking cheesecake recipes? Most likely not.

Remember that board names are indexed by Google too so you want to keep the board names obvious and simple. In this case “Cheesecake Recipes” would do fine.

Board Description

You have ample space here, so carefully select several keywords and use them throughout your board description several times each to increase your Pinterest SEO.

Think through what Pinterest users expect to find on your board and why pinners should follow your board. Spell it out clearly, and then add a call to action.

Pin Descriptions

One of the biggest mistakes I see being made over and over is how Pinterest users fail to craft eye grabbing, attention sucking pin descriptions.

I often just see hashtags, or one liners, or even just one word. I think it is because it is so much for fun to pin while creating pin descriptions feels more like work! Guess what? It is!

Pinterest pin descriptions are more important than ever before. Powered by user supplied captions and comments, Pinterest categorizes your pins based on your pin descriptions. One of the most powerful & important ways to improve your search results is to sharpen your pin descriptions.

The length of a pin description on an Android smart phone device cuts off at around 125 characters depending on the width of the letters. Over 75% of Pinterest users use their mobile device so you want to make sure that your most vital information and keywords are in your first 125 characters.


Now that you know where keywords should be employed here are the 12 most popular keywords trending right now according to Pinterest:


halloween fashion, halloween decorations, halloween outfits, halloween crafts


fall costumes, fall decorations, fall crafts, fall food


crockpot recipes, chicken recipes, healthy recipes, dinner recipes

According to Ahalogy here are the top 44 most popular keywords during September and October:


soups, can make in, fondue, pumpkin chocolate chip, winter soups, a crock pot, freezer friendly, freezes well, banana chocolate chip, chocolate chip oatmeal, whole wheat pasta, low fat cheese, broccoli rice, broccoli rice casserole, acorn squash, candy corn, pumpkin bread, pumpkin cookies, caramel popcorn, chicken chili recipe

The Top 50 Most Popular Keywords for Fall Topics on Pinterest (To Get You More Followers & Repins)



halloween, costumes, halloween party, spooky, halloween costumes, free halloween, halloween crafts, easy halloween, mummy, ghost, scary, witch


china glaze, carnival, breeze, after school, fall decor, scrubs, great winter, easy to, desktop, freezes, mercury, make in a

Pinterest Expert Actionable Tip:

  1. Make sure your Halloween and Fall theme boards are positioned in the top row of your Pinterest page. Please move your summer boards down. :)
  2. If you don’t have the time or resources to create the top trending boards I recommend that you join a group board with a thousand or more followers. Repinning the most popular themes will still give you exposure to new followers.
  3. If you’re looking for ideas to run a Halloween promotion on Pinterest Piqora’ s got a great guide!

Piqora will be hosting and I will be presenting a Pinterest for Retailers webinar on September 25th at 10 PT! Click here to register to learn how to increase traffic and sales from your Pinterest marketing efforts and more!

The Top 50 Most Popular Keywords for Fall Topics on Pinterest (To Get You More Followers & Repins)

Over to you

What keywords have you used that has helped you get more followers and repins?

If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me about my Pinterest management services or to learn more about my Pinterest Marketing Course for Business.