pinterest-logo-150Data-Driven Pinterest Pins

Pinterest is an amazing, image-driven platform, that can drive a substantial amount of traffic.

But what does it take to get a Pinterest pin to capture enough attention to get re-pinned and potentially go viral?

What are the requirements for the perfectly pinnable Pinterest pin?

That was the question asked by Curalate, in their recent study, and this new infographic will help you see what they saw when they put 500,000 images under the “microscope” for review!

In addition to this data, HubSpot provides some do’s and don’ts for optimizing your content for Pinterest. Including things such as: Keep your descriptions short and hashtag-rich. Don’t use shortened links. Include price information. Verify your pinterest account.

But what about optimizing the image itself? That’s what Curalate set out to answer…

Here’s what they found:


Pinterest Tweetables!

1) Reddish-orange images get roughly twice as many repins as blue images. (Tweet This Stat)

2) Images with multiple colors have 3x more repins than single dominant color images. (Tweet This Stat)

3) Images with medium lightness are repinned 20 times more than very dark images. (Tweet This Stat)

4) Images that are 50% saturated have 10 times more repins than very desaturated images. (Tweet This Stat)

5) Vertical images with aspect ratios between 2:3 and 4:5 get 60% more repins than very tall images. (Tweet This Stat)

6) Images with 40% background. (Tweet This Stat)

7) Images with a smooth texture are repinned 17x more than images with a rough texture. (Tweet This Stat)

8) Brand images without faces receive 23% more repins than images with faces. (Tweet This Stat)

Are you surprised by any of these? Which image types have you found to be most effective on your Pinterest account?

For me personally, I was somewhat surprised to see the tip about image ratios since it seems like that may explain why pinned infographics don’t always perform as well as people hope they will.

However, there are exceptions to every rule and some times “theme” boards such as infographic boards or blue-theme boards or even pretty faces boards can really surprise you and sometimes provide results you wouldn’t expect.

One of the real keys to Pinterest is to be sure you’re having fun with it because that’s going to make a load of difference in whether you stay with it long enough to find the winning combination for your community!