Pinterest is, in my humble opinion, a MUST for small business. Pinterest has had explosive growth in 2012 and now boasts about 12 MILLION unique visitors a month and continues to climb, according to comScore. Pinterest for small business becomes more apparent as Pinterest generates more referral traffic back to websites than Google+, YouTube, and LinkedIn combined. More targeted traffic from Pinterest really puts small business products and brands in the spotlight.
If your product, small business niche has a high percentage of women as your targeted customers, it’s imperative that Pinterest be a part of the small business marketing plan. Even high profile female entrepreneur Ali Brown believe in the power of pinterest for small business:
Like most adolescent girls, I spent many hours in my room pinning pics to my wall of my favorite clothes, sayings, and even pre-teen heartthrobs (John Stamos was my fav!). Images inspired me, and with the popularity of vision boards among adults today, it’s clearly an activity that we’ll never outgrow.
It’s also no wonder that Pinterest—the virtual scrapbooking site—has fast become one of the hottest social media platforms around, especially among women. TechCrunch reports that the site hit 10 million monthly unique views earlier this year—that’s faster than any other standalone site EVER! And it’s not surpassed LinkedIn as the #3 most popular social network.
Millions of retailers now use Pinterest to promote their goods. And for small business owners like you and me, it can prove to be a valuable, fun way to build brand awareness for your business via visually driven content.
The power of Pinterest for small business gives the opportunity for businesses to share their unique story through boards, with their pins of products, tips, ideas that can directly connect with their followers. Images and products that are sharable, pin-able to their followers’ circle of influence. Pinterest offers small businesses another way, like Twitter or Facebook, to enhance their relationship building ability while helping to drive traffic back to their website, create new customers, expand their social reach and product exposure while building brand loyalty.